
- January 5, 2025
- by Frank
- Consulting
Don’t be FOOLED by POC Marketing!
As with many things in today’s society, you have to be careful about what you are told when it comes to product marketing.
Many companies will market their services in ways that emphasize these points without disclosing the underlying costs or conditions that could apply.
The old adage of “nothing is free” and “it’s too good to be true” really does apply here.
I have seen POC advertisements claiming no service fees, no contracts, and no hidden costs. However, reading the fine print often reveals that these claims come with qualifications that can be misleading.
Although this is possible, it is somewhat a play on words. Moreover, we’ll also clarify how these terms can vary between providers. Let’s break these down and gain some transparency behind POC marketing.
1. Let’s explore each of these claims in detail.
NO SERVICE FEES.
Unlike traditional cell phones, there really are no extra service fees associated UPFRONT with setup.
The expenses would be the device cost, SIM plan cost, and PTT management platform cost.
However, keep in mind that your ongoing costs may accrue from monthly service fees.
Somewhere along these lines, the dealership from which you are getting the POC has to make their money.
2. While appealing, this is typically not as straightforward as it sounds.
NO CONTRACT.
This sounds nice, but POCs come with a built-in contract. In effect, this means that while you may not have a formal contract, your commitment lies in your ongoing payment for the SIM card.
Once you pay for the device upfront, you have a recurring SIM expense to recharge monthly.
Hence, it’s crucial to factor this recurring cost into your budget when considering a POC.
The SIM expense may not be huge, but without an active SIM, your radio is effectively a paperweight.
3. This claim can sometimes be deceiving.NO HIDDEN FEES.
To an extent, this is true, but to use features such as GPS tracking, emergency alerts, group calling features, and admin access to the PTT management platform, there may be extra fees associated with your device.
POC radios are an awesome tool, and I recommend them for almost any application.
However, it is essential to inquire about what specific services may incur additional charges before making a purchase.
Check out our FAQ (Frequently Asked Questions) for POCs on the right.
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For further information, feel free to reach out to our customer service team for personalized assistance.
Check Out our White Papers on POC and DMR Radios HERE!

PoC Radios FAQ
How does a POC Radio work?
How much does a POC Radio cost?
Can I call others on their cellphone?
What is a POC Radio used for?
Does Cogent Radios Group sell POC Radios?
How tough are POC radios?
Hytera is known to be Rugged MIL-STD to withstand impact and IP68 rated for waterproof and dust proof protection.
Can I take a Picture with my POC Radio?
Whats the not so good part about a POC Radio?
The effectiveness of these systems often hinges on their ability to adapt to changing network conditions and prioritize critical communications.
Network dependency is significant for PoC radios that rely on cellular networks to function, which can be a disadvantage if network coverage is limited or if there is a network outage.
Furthermore, the reliance on cellular connectivity necessitates thorough planning and consideration of alternate forms of communication.
This can lead to interrupted communication and decreased productivity for users.
Thus, continuous investment and infrastructure improvements are vital to ensure reliable service for end-users.
However, realistically in today's age, major service interruptions are not nearly as frequent, and data communication with major carriers has built-in redundancy due to government clients, and we operate on some of the same networks..
Nevertheless, upcoming technologies promise to enhance resilience and minimize the impact of any potential service disruptions.
How secure is a POC Radio?
You can protect your family by not exposing them to online threats and predators with a POC Radio. Check out the link to our article here.
How To Protect Your Family From Online Threats and Predators!
Benefits Of PoC Radios
1.Flexible options that cater to various needs and budgets.
Affordable plans with no strings attached.
No hidden fees or surprise charges.
2.This means flexibility to upgrade or change your device whenever you want.
You get to own your device!
3.Designed with rugged materials for both indoor and outdoor use.
Dependable and built to last.
Enjoy a hassle-free experience with no contracts to worry about.
4.Get the latest technology without the heavy price tag.
Low-cost devices that won’t break the bank.
Enjoy seamless connectivity wherever you go.
5.This ensures that your private conversations remain confidential.
Taps into trusted large carrier networks.
Ensures that your information remains secure and accessible only to you.
6.Ideal for those who are always on the move and need reliability.
Keeps your kids safe from online dangers.
Great for businesses wanting to monitor their assets efficiently.
7.Ideal for keeping your loved ones informed of their whereabouts.
No pesky geo-tracking or geo-fencing.
Designed for both children and adults to navigate effortlessly.
8.Stay connected to a community that values privacy and efficiency.
Your data stays private—no selling it to corporations!
9.Don't miss out on discovering how a POC system can transform your communication!
Offers security that can match or exceed your cell phone.
Our team is here to assist you with any questions or concerns.
10.Long-lasting battery life for all your adventures.
11.GPS tracking available for fleet management if that's your thing.
12.Emergency alert feature for peace of mind.
13.Super easy to use—no tech skills required!
These are just some of the awesome features of POC radios.
For more about the benefits, check out our article or give us a shout at +1.931.208.0484!.